Definition
Process for generating creative ideas and solutions through intensive and freewheeling group discussion.
Process
Every participant is encouraged to think aloud and suggest as many ideas as possible, no matter seemingly how outlandish or bizarre. Analysis, discussion, or criticism of the aired ideas is allowed only when the brainstorming session is over and evaluation session begins. This process can be parted into 4 steps which are:
1. Lay out the problem you want to solve.
Identify your objectives for your dissertation, evaluate the alternatives and select the best. It sounds easier than it is, but it can take a while, however, it will be well worth the effort.
2. Identify the objectives of a possible solution.
It’s not easy and it takes time but if you can approach your goals critically and hone in on what you want to achieve, your brainstorming session will be much more effective.
3. Try to generate solutions individually.
Before heading into a group brainstorming session, organizations should insist that staffers first try to come up with their own solutions. One problem with group brainstorming is that when we hear someone else’s solution to a problem, we tend to stick on that objective and potential solution to the exclusion of other goals.
4. Once you have gotten clear on your problems, your objectives and your personal solutions to the problems, work as a group.
Though he acknowledges that it’s a challenge not to “anchor” on one solution in a brainstorming session, participants have done their homework, clarifying the problem, identifying objectives, and individually trying to come up with solutions, a brainstorming session can be extremely productive.
Rules
Finally, before beginning any effective brainstorming session, ground rules must be set. This does not mean that boundaries are set so tightly that you can’t have fun or be creative. It does mean that a code of conduct for person to person interactions has been set. It’s when this code of conduct is breached that people stop being creative. The best way to have meaningful groundrules is to have the team create their own. Try performing a mini-brainstorming session around creating brainstorming groundrules. It should provide a nice opportunity to practice the skills necessary for an effective brainstorming session. This also allows the team to take ownership of acceptable and unacceptable behaviors. With that, here are four key groundrules that are useful when conducting a brainstorming session:
There are no dumb ideas. Period. It is a brainstorming session, not a serious matter that requires only serious solutions. Remember, this is one of the more fun tools of quality, so keep the entire team involved!
Don’t criticize other people’s ideas. This is not a debate, discussion or forum for one person to display superiority over another.
Build on other people’s ideas. Often an idea suggested by one person can trigger a bigger and/or better idea by another person. Or a variation of an idea on the board could be the next “velcro” idea. It is this building of ideas that leads to out of the box thinking and fantastic ideas.
Reverse the thought of “quality over quantity.” Here we want quantity; the more creative ideas the better. As a facilitator, you can even make it a challenge to come up with as many ideas as possible and compare this team’s performance to the last brainstorming session you conducted.
Source
http://www.businessdictionary.com/definition/brainstorming.html https://www.forbes.com/sites/susanadams/2013/03/05/4-steps-to-successful-brainstorming/#62d979945992 https://www.isixsigma.com/tools-templates/brainstorming/brainstorming-rules/
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