Marketing experts are traditionally, not very great or strong project managers. They are more innovative and imaginative geniuses who create their brilliant ideas by themselves or in smaller collaborative teams. A lot of marketers still continue to think of project management as people who are best suited for software development or to product assembly, or as an instrument to meet the web development needs.
It is amazing that in marketing the lack of formalized project management systems is still present nowadays. A lot of marketers are resisting the idea, misunderstanding the important role of exact planning for marketing projects.
They are kind of wrong.
Just visualize the advantages organizations would get if their marketing people were able to behave and think like the traditional project manager. The Metrics would be getting incredible high. Timeline would be shorter. Completive benefits would increase as teams create and deliver newer and stronger campaigns and better and stronger marketing initiatives with greater efficiency and ease. In most companies could create more deliverables form current teams of marketing except the need to do additional hires.
Some elements for the effective project management marketers should learn, are: project planning, document and task management, organized document storage, project cost tracking, return on investment analysis and independent and collective task management. And some specialized technology tools are included. Sophisticated and focused project management minimize overhead and facilitates optimal management of resources by following real-time capacity and utilization handling collaboration platforms, for example Basecamp.
Cloud-based project management programs especially are beneficial for marketers that integrate with fundamental resources like Microsoft Outlook for example, so it’s possible to notify all participates of important milestones, and also allow the whole marketing team to have a look into projects form wherever they are.
In addition to that, project management is helpful for marketers in alleviating the lack of communication and organization that is the curse of a lot of marketing departments. Some marketing professionals who are perfect at their key specialties may be very strongly challenged by the requirement to coalesce as team onto the completion of a joint project or achievement of a common goal.
In most cases markets assume that motive of a detailed plan is alike as it would be for different repetitive activities like for example manufacturing. The point of a project plan in the field of marketing is to coordinate a lot of the uncertain activities that happen. Moreover, what is possibly more essential, an excellent project plan will bring together the activities of your resource requirements. Of course, not everything will be predictable, but if it is possible to make even some of the unpredictable predictable, it will increase the likelihood of success.
Within a project plan you should establish a good overall and individual process metrics. They are needed to produce information more quickly. The benefits of these kind of metrics is that they will let you to take action during a project when and where you are able to influence its success. The most important feature is measurability of the project plan.
All aspects of planning are covered in project management: coordinating activities and resources and also establishing a baseline from which to manage the project. This provides everyone involved in the project the same reference point. Once a schedule is done, it should be published or made accessible to all stakeholders of the project. Regular updating should reachable and be visible to all parties.
Sources: https://www.forbes.com/sites/cherylsnappconner/2014/09/06/what-marketing-experts-can-learn-from-project-management-pros/#10e17f4b4446
https://www.mplans.com/articles/can-your-marketing-be-effective-without-project-management/
https://www.forbes.com/sites/cherylsnappconner/2014/09/06/what-marketing-experts-can-learn-from-project-management-pros/#10e17f4b4446
https://www.forbes.com/sites/cherylsnappconner/2014/09/06/what-marketing-experts-can-learn-from-project-management-pros/#10e17f4b4446
Marketing Management Sloan OF mit Opensource; http://market.fodo.us/marketing-management-software/
https://www.mplans.com/articles/can-your-marketing-be-effective-without-project-management/
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